Even More Teaching Activities
Coke Repositions their Energy Drink (Video Case)
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded "Mother Energy".
Market Segmentation Multiple Choice Questions
12 multiple choice questions covering the topics of market segmentation, targeting, and positioning. EXCLUSIVE ACTIVITY FOR MEMBERS
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign's results.
Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.