Games and Quizzes Archives - Page 4 of 4 - Great Ideas for Teaching Marketing

Market Segmentation Multiple Choice Questions

Games and Quizzes, MCQs, Member Activities, Segmentation and Positioning

12 multiple choice questions covering the topics of market segmentation, targeting, and positioning.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Multiple Choice Questions = Set A

Games and Quizzes, Marketing Mix, MCQs, Member Activities

A set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Multiple Choice Questions = Set B

Games and Quizzes, Marketing Mix, MCQs, Member Activities

Another set of 30 harder multiple choice questions covering the marketing mix elements.
EXCLUSIVE ACTIVITY FOR MEMBERS

Marketing Mix Sim Game

Analysis and Metrics, Free Activities, Games and Quizzes, Marketing Mix, Sim Games, Strategy and Plans

This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.

Consumer Behavior MCQ Quiz

Consumer Behavior, Free Activities, Games and Quizzes, MCQs, Video MCQs

This activity contains 20 multiple choice questions on consumer behavior. There are two quiz options available. 1 = a video quiz and 2 = a hard copy quiz.

Interactive Consumer Behavior Quiz

Consumer Behavior, Free Activities, Games and Quizzes, MCQs

This is a version of the consumer behavior multiple choice question quiz. The questions are the same, except this is an INTERACTIVE quiz where your students complete the quiz online and are immediately scored. Great for homework, revision, or an in-class activity.

Quiz: What Area of Marketing are You Most Suited For?

Discussion Exercises, Games and Quizzes, Introductory Concepts, Member Activities

Do you have students asking “What area of marketing should I go into?” It’s a common question for students nearing the end of their studies. Well, here is the solution – a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences and traits, along with suggested marketing specializations that they should pursue. A great -in-class or take home exercises.

Retail Wars Sim Game

Analysis and Metrics, Games and Quizzes, Member Activities, Places and Channels, Sim Games, Strategy and Plans

Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.