This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.
Key Challenges of New Products Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the most appropriate market research design for different situations and management problems. Four marketing scenarios are provided to review.
What Research Design Should We Use? Review the Teaching Activity
Students review Zennials, the micro-generation between Millennials and Gen Z and consider the value of understanding and using age and generational cohorts in their marketing actions.
Understanding Generation Zennial Review the Teaching Activity
In this task, students construct a new product evaluation scoring model and then assess a number of new product opportunities to determine whether the firm should go ahead and develop and launch the product. Great discussion exercise to understand the role of new product selection and prioritizing.
New Product Evaluation Challenges Review the Teaching Activity
A set of 100+random multiple choice questions on consumer behavior. They can be used for revision or to add to your own quizzes. Most questions are help reinforce CB theory with students.
Random Consumer Behavior Multiple Choice Questions Review the Teaching Activity
In this video-based task, students review an ad for McDonald’s UK where they are promoting their McCafé offering, as compared to visiting a “trendy” coffee shop. This is considered a classic case study for marketers as it clearly shows the concepts of positioning and differentiation.
In this task, students use Porter’s Five-forces model to help analyze the fast-food industry in the U.S. They have been provided with key information and data to enable a deeper level of industry analysis.
Industry Analysis Using Porter’s Five Forces Model Review the Teaching Activity
In this classic case study students will explore WestJet’s Christmas Miracle campaign that went viral and gained significant earned media. This campaign helped to build emotional loyalty for the brand.
Classic Case Study: WestJet Christmas Miracle Review the Teaching Activity
In this activity, students explore Aldi supermarkets and their operations in the United States and how they managed to grow and become successful in the “generic” supermarket retailing sector.
Aldi Supermarkets Differentiation Case Study Review the Teaching Activity
This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.
Redesigning the In-store Experience for Toys R Us Review the Teaching Activity