Price Calculation: Target Profit Pricing
Students use target profit pricing to determine how many units we will need to sell to both cover costs AND achieve a set profit.
Price Calculation: Target Profit Pricing Review the Teaching Activity
Analysis
Price Calculation: Breakeven Pricing
Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach.
Price Calculation: Breakeven Pricing Review the Teaching Activity
Price Calculation: Cost-plus Pricing
The task for this activity is to work through the two examples for cost-plus pricing for students to gain a better understanding of this method.
Price Calculation: Cost-plus Pricing Review the Teaching Activity
Product Management Decisions
Students assume the role of a product manager for frozen pizza. They are faced with several strategic choices for which way to grow the product line and its profits.
Product Management Decisions Review the Teaching Activity
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.
Developing a CRM Strategy Review the Teaching Activity
Working with Customer Lifetime Value
In this activity, student need to work through a customer lifetime value exercise (CLV) and calculate the CLV for both the firm’s business and individual customers.
Working with Customer Lifetime Value Review the Teaching Activity
Calculating Customer Lifetime Value (Impact of Future Years)
In this exercise, the student’s task is to calculate the customer lifetime value (CLV) for two retailers and will also consider the impact of the number of years (that is, the customer’s lifetime) in the calculation.
Calculating Customer Lifetime Value (Impact of Future Years) Review the Teaching Activity
Will Profit per Customer Increase Each Year?
In this exercise, students consider whether a customer is likely to increase their relationship with a firm over time, by evaluating likelihood of them progressing through a relationship life-cycle path.
Will Profit per Customer Increase Each Year? Review the Teaching Activity
Creating a Perceptual Map
A great introductory exercise to understand perceptual maps. This task is to construct perceptual maps, based on the understanding of university subjects.
Creating a Perceptual Map Review the Teaching Activity
Choosing a Target Market (Smart Phones)
The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.
Choosing a Target Market (Smart Phones) Review the Teaching Activity