Even More Teaching Activities
Reviewing Perceptual Maps
In this activity, students are presented with consumer perception data, along with an easy-to-use Excel perceptual mapping tool, to determine…
Are these Marketing Tasks?
For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be…
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which…
What Should Be Our Marketing Target?
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level…
Using Market Concentration (Market Shares)
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the…
Benefits of Strategic Alliances
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic…