Even More Teaching Activities
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE MEMBER ACTIVITY
Calculating Customer Lifetime Value (Impact of Future Years)
In this exercise, the student's task is to calculate the customer lifetime value (CLV) for two retailers and will also consider the impact of the number of years (that is, the customer’s lifetime) in the calculation.
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
What is the Impact of Macro-Environmental Changes?
Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.