Even More Teaching Activities
Is Age Segmentation a Good Approach?
In this activity, students explore the effectiveness of age segments. Age segmentation is a common approach used by students, but…
Return on Marketing Investment Game
Return on marketing investment (ROMI) is a commonly used marketing metric in the business world. But addressing this metric from…
A Great Idea, But Would You Invest?
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
Salespeople Incentive Schemes
In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine…
Decoding Promotional Messages
Decoding refers to how consumers will understand the marketing communication. In this activity, students need to determine what is the…
Coffee Shop Pricing Market Test
A local coffee shop has conducted a pricing experiment and broadened their product line. But did the experiment work? And…