Even More Teaching Activities
Understanding Situation Influence
The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)
What is the Impact of Macro-Environmental Changes?
Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.
Selecting Sponsorship Partners
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal? EXCLUSIVE MEMBER ACTIVITY
Staff Bonuses and Internal Marketing
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results. EXCLUSIVE MEMBER ACTIVITY