Jul 072012
 

Consumer’s perceptions of salespeople vary significantly, usually depending upon typical stereotypes and people’s personal experiences. In this activity, you simply need to select the five attributes (from the list below) that you most associate with a salesperson.

 

ACTIVITY/TASK

Possible Attributes of a salesperson

Good communicator

Honest

Good listener

Aggressive

Concerned for customer

Pushy

Tricky

Two-faced (can’t be trusted)

Too slick

Talkative

Friendly

Causes problems

Dishonest/misleading

Good understanding

Too friendly

Knowledgeable

Profit/sales driven

Problem solver

 

QUESTIONS

  1. What are the five attributes you most associate with a sales person?
  2. Is your list similar/different to other students?
  3. Are the attributes listed mainly positive, negative, or balanced?
  4. What actions can a firm implement to ensure that their salespeople are perceived in a positive manner?

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