Even More Teaching Activities
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console. EXCLUSIVE MEMBER ACTIVITY
Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to identify why the firm has adopted their particular pricing approach.
Base Marketing Sim Game (Lecturer Information)
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
Using an Event as a Promotional Tool (Video)
In this mini case study, students review how Nike used a running event, rather than more traditional promotional tools, to reposition their brand in a key market segment. EXCLUSIVE ACTIVITY FOR MEMBERS