Even More Teaching Activities
Marketing Trivia Quiz (Hardcopy)
This activity is a marketing trivia quiz for students to complete, primarily as an icebreaker or introduction to marketing in the early week/s of classes.
Competitive Pricing Responses
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions. EXCLUSIVE MEMBER ACTIVITY
Adapting to Socio-Cultural Trends
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.
Defining Market Research Terms
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods. EXCLUSIVE MEMBER ACTIVITY