Standard Activity (15–30 min) Archives - Page 28 of 31

Which Learning Theory?

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Promotion

In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.

Which Learning Theory? Review the Teaching Activity

Using Motivation Theories

Consumer Behavior, Discussion Exercises, Member Activities, Promotion

For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.

Using Motivation Theories Review the Teaching Activity

Understanding In-store Influences (Servicescape)

Consumer Behavior, Free Activities, Places and Channels, Review Exercises, Services/CRM

The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.

Understanding In-store Influences (Servicescape) Review the Teaching Activity

Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Using Market Research Results Review the Teaching Activity

Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Analyzing Campaign Results Review the Teaching Activity

Using Cross-Tabs

Analysis and Metrics, Free Activities, Research and MIS

This activity is designed to highlight the value of using cross-tabs to help analyze market research data.

Using Cross-Tabs Review the Teaching Activity

Reviewing a Multi-Attribute Model

Analysis and Metrics, Consumer Behavior, Free Activities, Research and MIS, Tools

In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).

Reviewing a Multi-Attribute Model Review the Teaching Activity

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity

Can You Run Your Own Focus Group?

Consumer Behavior, Discussion Exercises, Member Activities, New Product Process, Research and MIS

For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.

Can You Run Your Own Focus Group? Review the Teaching Activity

Running a Focus Group

Member Activities, New Product Process, Research and MIS

In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.

Running a Focus Group Review the Teaching Activity