Even More Teaching Activities
The Need for Internal Marketing
Students are presented with an excerpt from a monthly ‘performance’ one-on-one meeting. Who is at fault? How can this situation be improved for the future?
Which Segmentation Base Should We Use?
In this activity, students review a managers meeting where they outline the various advantages and limitations of different segmentation bases for the purposes of selecting target markets. It is helpful exercise to help students understand the key differences between main bases and how they can impact the target market selection.
The Validity of Online Marketing Research
In this task, students review the results of an online market research survey undertaken by a firm and determine how valid the results are likely to be. EXCLUSIVE MEMBER ACTIVITY
Product Development Team Structure
There are five different examples of how firms can structure their new product development project teams. Can students identify which team structure approach would be the most effective?