Even More Teaching Activities
Strategy Hierarchy Levels
In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).
Price Calculation: Breakeven Pricing
Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach. EXCLUSIVE MEMBER ACTIVITY
Marketing and Ethics
Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need - is this the case?
Marketing Information: Internal or External?
This is a simple individual student activity to help clarify marketing information terms by sorting the sources of information into whether they are internal or external to the firm.