promotion Archives - Great Ideas for Teaching Marketing

Pepsi Next Case Study

Case Study, Free Activities, New Product Process, Products and Brands, Segmentation and Positioning, Strategy and Plans

This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.

Pepsi Next Case Study Review the Teaching Activity

Direct Mail vs Digital Marketing

Digital Marketing, Discussion Exercises, Member Activities, Promotion, Role Plays

A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
EXCLUSIVE MEMBER ACTIVITY

Direct Mail vs Digital Marketing Review the Teaching Activity

Cause Related Marketing

Discussion Exercises, Free Activities, Products and Brands, Promotion, Segmentation and Positioning

This activity requires students to determine whether McDonald’s McHappy Day is really example of responsible marketing or just another day on their marketing campaign calendar?

Is this High-Pressure Selling?

Discussion Exercises, Ethics, Member Activities, Promotion

This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
EXCLUSIVE MEMBER ACTIVITY

Is this High-Pressure Selling? Review the Teaching Activity

Managing Salespeople

Decisions and Mini-Cases, Member Activities, Promotion, Services/CRM

This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY

Managing Salespeople Review the Teaching Activity

What is the Role of a Salesperson?

B2B Marketing, Discussion Exercises, Free Activities, Promotion

The task is to identify what particular things would you do/learn in order to be ready as a salesperson and to “hit the road” in a few week’s time.

What is the Role of a Salesperson? Review the Teaching Activity

Your Perception of a Salesperson

Discussion Exercises, Free Activities, Promotion

This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of positive and negative attributes are provided in the worksheet to enable simple, fast and valuable easy discussion in the classroom.

Your Perception of a Salesperson Review the Teaching Activity

Evaluating Direct Marketing Results

Analysis and Metrics, Member Activities, Promotion, Review Exercises

In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
EXCLUSIVE MEMBER ACTIVITY

Evaluating Direct Marketing Results Review the Teaching Activity

Selecting Sponsorship Partners

Member Activities, Promotion, Review Exercises

Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal?
EXCLUSIVE MEMBER ACTIVITY

Selecting Sponsorship Partners Review the Teaching Activity

Using Trade Promotions

B2B Marketing, Discussion Exercises, Free Activities, Promotion, Review Exercises

In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for two different firms, with differing promotional objectives.

Using Trade Promotions Review the Teaching Activity