Pepsi Next Case Study
This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.
promotion
Viral Marketing Success
In this video-based mini-case, students review two Blendtec videos. These YouTube videos are an example of successful viral campaigns. Students need to identify the reasons for their success.
Direct Mail vs Digital Marketing
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
Cause Related Marketing
This activity requires students to determine whether McDonald’s McHappy Day is really example of responsible marketing or just another day on their marketing campaign calendar?
Is this High-Pressure Selling?
This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
Managing Salespeople
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
What is the Role of a Salesperson?
The task is to identify what particular things would you do/learn in order to be ready as a salesperson and to “hit the road” in a few week’s time.
Your Perception of a Salesperson
This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of positive and negative attributes are provided in the worksheet to enable simple, fast and valuable easy discussion in the classroom.
Evaluating Direct Marketing Results
In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
Selecting Sponsorship Partners
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal?
