Even More Teaching Activities
Justifying Marketing with CLV
The task with this activity is to defend the recent expenditure of a marketing campaign. The key to the argument…
Market Research Scales
In this marketing research task, students classify questions into scales: nominal, ordinal, interval, and ratios scales. EXCLUSIVE ACTIVITY FOR MEMBERS
Generating Earned Media (Video Case)
In this video case study, students review an airline loyalty points campaign that is heavily reliant upon generating earned media.…
Managing Post-purchase Behavior
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal…
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of…
Designing a Product’s Augmentation
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for…