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Great Ideas for Teaching Marketing

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B2B

To Grow or Not? – Using Franchising

This brief case for a car manufacturer, explores possible expansion through franchising methods.

Categories Business Markets, Places and Channels, Strategy and Plans

Franchisor and Franchisee Relationships

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?

Categories B2B Marketing, Discussion Exercises, Places and Channels

Using Trade Promotions

In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for two different firms, with differing promotional objectives.

Categories Business Markets, Discussion Exercises, Promotion, Review Exercises

Impact on Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.

Categories Business Markets, Discussion Exercises, Places and Channels, Products and Brands, Segmentation and Positioning

Should We Use a Wholesaler?

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?

Categories B2B Marketing, Business Markets, Discussion Exercises, Places and Channels, Promotion

Do Businesses Make Joint Decisions?

In this case study, this B2B firm is considering their strategic growth options. However, they are faced with two competing paths.

Categories B2B Marketing, Business Markets, Consumer Behavior, Discussion Exercises

Making a Joint Business Decision

This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.

Categories Business Markets, Consumer Behavior, Decisions and Mini-Cases, role play

Change in Retailer Relationships: Good or Bad?

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Categories Analysis and Metrics, Discussion Exercises, Marketing Environment, Places and Channels

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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