Even More Teaching Activities
Key Differences between the Simulation Games
A handy summary table of the key differences between the three main Sim Games available on this website.
Evaluating Direct Marketing Results
In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign. EXCLUSIVE MEMBER ACTIVITY
Making a Joint Business Decision
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.
Choose the Best Strategy
This student task is to evaluate a bank's strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.