Even More Teaching Activities
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests,…
Selecting the Message Appeal
The message appeal also plays a part in communicating the overall positioning for the brand/product. In this activity, students need…
What Benefits Are We Selling?
Students review two short promotional videos that will get students rethinking the "standard" benefits of everyday products. This is a great…
CRM’s Mutual Benefits
Assuming that students are the owner of a restaurant, they need to identify the three main benefits that the firm…
International Markets: MCQs
15 multiple choice questions on international marketing topics. EXCLUSIVE ACTIVITY FOR MEMBERS
Interpreting a More Complex Perceptual Map
Students need to determine what a perceptual map tells them about the current positioning of a bank and what challenges…