Even More Teaching Activities
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
Financially-driven Marketing Strategy
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description. EXCLUSIVE MEMBER ACTIVITY