Even More Teaching Activities
Designing Internal Marketing Campaigns
For this task, students are the marketing manager for a bank and planning a major new product launch. They need to develop an internal marketing program for the bank’s branch and call center staff to complete the sales.
Digital Escape Rooms: Getting Started
In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.
New Product Concept Generation Using Creativity
This is a creativity exercise where students sort through forced relationships of flavors and product categories in order to identify potential new product ideas for snack foods. It should be a relatively fun and enjoyable exercise for students, as well as demonstrating a good technique for finding new product ideas…
The Role of the Additional 3P’s
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm. EXCLUSIVE ACTIVITY FOR MEMBERS