Even More Teaching Activities
Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
Sexual Advertising Appeal: Fit with Brand?
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit…
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct…
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The…
Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal…
Which is which? Paid, Owned, Earned Media?
This is a simple exercise where students sort a variety of communication tools into the categories of paid, owned, and…
