Even More Teaching Activities
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on, brand equity. It's more than just promotion! EXCLUSIVE MEMBER ACTIVITY
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can your students help them decide?
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.