Even More Teaching Activities
This case study examines a repositioning campaign for Vita-Weat, which is a brand of crackers in Australia. In this promotional campaign, this brand of “dull” and perceived budget crackers was successfully repositioned to be seen as a gourmet food offering and tapping into the “foodie” culture trend.
This video case study is based upon an innovative approach to search engine advertising that cleverly combines data, market insights, and a unique media schedule. EXCLUSIVE ACTIVITY FOR MEMBERS
In this activity, students are presented with four images of "innovative" products. Their task is to evaluate whether this product is simply a gimmick or it has market potential? EXCLUSIVE ACTIVITY FOR MEMBERS
In this exercise, the student's task is to calculate the customer lifetime value (CLV) for two retailers and will also consider the impact of the number of years (that is, the customer’s lifetime) in the calculation.