Even More Teaching Activities
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they…
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which…
Speed of New Product Adoption
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get…
Strategy Hierarchy Levels
In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most…
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or…
Designing the Retail Strategy
The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A…
