Even More Teaching Activities
Return on Marketing Investment Game
Return on marketing investment (ROMI) is a commonly used marketing metric in the business world. But addressing this metric from a straight formula/calculation approach can be a little dull. So here is a fun activity that can be a great way of introducing the concept of ROMI.
Strategy Hierarchy Levels
In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A helpful task for students' understanding of the multiple goals of most marketing actions. EXCLUSIVE ACTIVITY FOR MEMBERS
PESTLE Analysis Tool
This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.