Even More Teaching Activities
Allocating Fixed Costs (Product Profitability)
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with…
Preparing a SWOT
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and…
Understanding Mission Statements
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm's…
Can a CFO Run Marketing?
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical…
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers…
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).