Even More Teaching Activities
Components of Brand Value
In this activity, students explore what makes up a strong brand and how a brand is developed - getting beyond simple brand awareness. EXCLUSIVE MEMBER ACTIVITY
A Tough New Product Decision
Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation - if you were the CEO, would you have made the same decision?
Using the Three Product Level Model
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).