Even More Teaching Activities
Which Target Market? It’s Your Call
Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market - they need…
Consumer Product Classification: Marketing Challenges
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.…
Understanding Critical Incidents
In this activity, students look at a range of critical incidents in services marketing and discuss how they could be…
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
Marketing’s Role in the New Product Process
The task is to review the following list of new product development tasks and evaluate whether or not the marketing…
Marketing Mix of the Dollar Shave Club
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and…
