Even More Teaching Activities
The Value of Brand Persona Names
Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas. EXCLUSIVE MEMBER ACTIVITY
Should We Expand Internationally?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can your students help them decide?
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand's performance and see what the survey results have revealed. EXCLUSIVE MEMBER ACTIVITY