Even More Teaching Activities
Which Celebrity to Use?
Sometimes it can be effective for a firm to utilize a celebrity to help promote their product/brand. The student task is to identify whether any of the following firms could possibly benefit from using an 'available' celebrity. EXCLUSIVE MEMBER ACTIVITY
The Family Life Cycle (FLC)
The student task in this activity is to 'update' the traditional family life cycle, taking into account the modern trends in family structures.
Using Porter’s Five-forces Model
In this task, students will use Porter's Five-forces model to help analyze the book publishing industry, based on the information and data presented.
From Market Segmentation to the Marketing Mix (Fitness Centers)
A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining the value of market segmentation and target markets. EXCLUSIVE MEMBER ACTIVITY