Member Activities

Quiz: What Area of Marketing are You Most Suited For?

Do you have students asking “What area of marketing should I go into?” It’s a common question for students nearing the end of their studies. Well, here is the solution – a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences and traits, along with suggested marketing specializations that they should pursue. A great -in-class or take home exercises.

Understanding Marketing Terms

This activity is for students near the end of studying Marketing 101 (or similar) as it poses a number of clarification and understanding questions relating to research, product mix, consumer needs, and segmentation = a mix of topics, rather than one set topic area. It is also a supplementary activity that leads into Using Different Bases for Market Segmentation.

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