In this task, students consider the impact of media selection on the message design in IMC. Students are presented with a central creative message for a strategic repositioning campaign and need to construct advertising designs suitable for different media channels.
Do you have students asking “What area of marketing should I go into?” It’s a common question for students nearing the end of their studies. Well, here is the solution – a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences and traits, along with suggested marketing specializations that they should pursue. A great -in-class or take home exercises.
This activity is for students near the end of studying Marketing 101 (or similar) as it poses a number of clarification and understanding questions relating to research, product mix, consumer needs, and segmentation = a mix of topics, rather than one set topic area. It is also a supplementary activity that leads into Using Different Bases for Market Segmentation.
In this activity, students need to segment consumers – based on their comments, attitudes, and behaviors – using demographic, psychographic, and behavioral segmentation bases, to construct three different segmentation structures. Then they need to determine which segmentation structure is the best from a marketing perspective.
This activity is all about drilling down on consumer needs to explore the range of underlying motivations for behavior. Students are presented with a series of consumer statements and their task is to look beyond the top-level and to dig deeper into a fuller set of motivations and needs.
In this exercise, students review four businesses, each of which are in a different phase of the PLC. Their task is to identify which PLC stage that they are in and then use that information to help the business with the next stage of their business journey.
Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.
Students will analyze 10 print or billboard ads – considering attention, central messaging, perception, target audience, brand positioning fit, and likely sales impact. A great exercise for students to start thinking like analytical marketers, rather than passive consumers.