Marketing Mix Archives - Great Ideas for Teaching Marketing

Let’s Play Shark Tank

Experiments, Marketing Environment, Marketing Mix, Member Activities, New Product Process, Role Plays, Strategy and Plans

This task is designed as a hands-on activity where students play the role of entrepreneur pitching a new product idea – like the TV show Shark Tank – helpful task for evaluating new products, matching target market needs to the marketing mix – all with a fun, engaging and interactive activity.

Let’s Play Shark Tank Review the Teaching Activity

Reviewing Brand Health Metrics

Analysis and Metrics, Digital Marketing, Discussion Exercises, Experiments, Marketing Mix, Member Activities, Products and Brands, Promotion, Research and MIS

This teaching activity is designed to help your students interpret multi‑year brand health metrics. A table of consumer statements is presented over a three year period and students need to identify how well the brand is being managed and it strengths and weaknesses – as well as identifying what is most likely happening to their marketing mix. It is a good exercise for students to translate metrics into a narrative story.

Reviewing Brand Health Metrics Review the Teaching Activity

The Price is Not Always Right

Consumer Behavior, Marketing Mix, Member Activities, Pricing

In this activity, students will analyze a series of scenarios featuring fictional brands that have made poor pricing decisions. By evaluating these cases, students will deepen their understanding of pricing strategies and the factors that influence effective pricing.

The Price is Not Always Right Review the Teaching Activity

Rewriting the Definition of Marketing

Definitions, Discussion Exercises, Introductory Concepts, Marketing Mix, Member Activities

Is it time for a new definition of marketing? In this activity, students review and assess the American Marketing Association’s official definition of marketing. They will consider what this definition does well and where it could improve, and then propose a revised definition of marketing. A great exercise for clarifying what marketing is and does.

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Creative Communication and Sales and Promotion Orientation

Consumer Behavior, Digital Marketing, Introductory Concepts, Marketing Environment, Marketing Mix, Member Activities, Promotion, video

This activity examines the Crocker Bank “We’ve Only Just Begun” campaign from the 1970s. It is considered a TV advertising CLASSIC and was a breakthrough in understanding of powerfully tapping into customer emotions. BUT… the campaign did not align with the bank’s strategy, highlighting one of the challenges of being a marketer is the sales and promotion era. Also a great activity to discuss emotions and storytelling.

Creative Communication and Sales and Promotion Orientation Review the Teaching Activity

In-Class Experiments: Sales Promotions

Consumer Behavior, Discussion Exercises, Experiments, Games and Quizzes, Marketing Mix, Member Activities, Pricing

This task is designed to engage your students with a series of interactive sales promotion trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for sales promotion to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.

In-Class Experiments: Sales Promotions Review the Teaching Activity

Starbucks Third Place Positioning – Still Relevant?

Case Study, Consumer Behavior, Marketing Environment, Marketing Mix, Member Activities, Services/CRM, Strategy and Plans

This Starbucks case study focuses on their longstanding “third place” concept, which has been a key component of their success and differentiation. However, your students will need to assess whether this “third place” offering remains a viable strategy in today’s marketing environment, considering trends like remote work, increased competition, cost of living concerns, and shifting consumer expectations.

Starbucks Third Place Positioning – Still Relevant? Review the Teaching Activity

In-Class Experiments: Product Design

Consumer Behavior, Discussion Exercises, Experiments, Marketing Mix, Member Activities, New Product Process, Products and Brands

This task is designed to engage your students with a series of interactive product design trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for product mix design decisions to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.

In-Class Experiments: Product Design Review the Teaching Activity

Crafting a Targeted Marketing Mix for Segments

Consumer Behavior, Marketing Mix, Member Activities, Segmentation and Positioning, Services/CRM, Strategy and Plans

In this activity, students will analyze four distinct market segments identified by an insurance firm and develop a tailored 7Ps marketing mix to appeal to one of these segments. Each segment has unique characteristics based on a matrix with two axes: active vs. passive insurance seekers and price vs. non-price sensitivity. You can choose to assign segments to groups or let students choose one or more segment to target.

Crafting a Targeted Marketing Mix for Segments Review the Teaching Activity

Marketing Definitions Challenge Game

Games and Quizzes, Introductory Concepts, Marketing Mix, Member Activities

In this activity, students will test their knowledge of marketing concepts by evaluating two definitions for each term: one correct, and one incorrect. Their challenge is to identify the accurate definition. Escalating points are awarded to create an exciting in-class game.

Marketing Definitions Challenge Game Review the Teaching Activity