Marketing Environment Archives - Page 5 of 7 - Great Ideas for Teaching Marketing

Using Porter’s Five-forces Model

Analysis and Metrics, Free Activities, Marketing Environment, Review Exercises, Strategy and Plans

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.

Using Porter’s Five-forces Model Review the Teaching Activity

Shift to Societal Marketing

Discussion Exercises, Free Activities, Marketing Environment

This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.

Shift to Societal Marketing Review the Teaching Activity

Developing a CRM Strategy

Analysis and Metrics, Decisions and Mini-Cases, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this activity, students act as consultants for a music festival, with their task being to develop a strategy to increase attendance and profitability for this annual event.

Developing a CRM Strategy Review the Teaching Activity

Need to Improve Internal Marketing?

Discussion Exercises, Marketing Environment, Member Activities, Promotion, Services/CRM

In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?

Need to Improve Internal Marketing? Review the Teaching Activity

Adapting to Socio-Cultural Trends

Consumer Behavior, Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.

Adapting to Socio-Cultural Trends Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity