Marketing Environment Archives - Page 5 of 6 - Great Ideas for Teaching Marketing

Need to Improve Internal Marketing?

Discussion Exercises, Marketing Environment, Member Activities, Promotion, Services/CRM

In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does this firm need to spend more time and effort on its ‘internal marketing’ program?

Need to Improve Internal Marketing? Review the Teaching Activity

Adapting to Socio-Cultural Trends

Consumer Behavior, Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.

Adapting to Socio-Cultural Trends Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity

Adapting to a New Environment

Decisions and Mini-Cases, Free Activities, Marketing Environment, Strategy and Plans

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Adapting to a New Environment Review the Teaching Activity

What is the Impact of Macro-Environmental Changes?

Discussion Exercises, Marketing Environment, Member Activities

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.

What is the Impact of Macro-Environmental Changes? Review the Teaching Activity

Change in Retailer Relationships: Good or Bad?

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Change in Retailer Relationships: Good or Bad? Review the Teaching Activity