Marketing Environment

Interactive Marketing (Trading) Game

B2B Marketing, Free Activities, Games and Quizzes, Marketing Environment, Role Plays, Sim Games

Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.

Plotting on the Product Life Cycle

Marketing Environment, Member Activities, Products and Brands, Tools

For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY

Is Marketing a Challenging Career?

Discussion Exercises, Free Activities, Introductory Concepts, Marketing Environment

In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.

Using PESTLE and SWOT Analysis for McDonalds

Analysis and Metrics, Marketing Environment, Member Activities, Strategy and Plans

The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.

List of All Free Marketing Tools

Analysis and Metrics, Free Activities, Marketing Environment, Strategy and Plans, Tools, video

This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.

List of All Marketing Tools for Members

Analysis and Metrics, Marketing Environment, Member Activities, PESTLE, Strategy and Plans, Tools, video

A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.