In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Is Marketing a Challenging Career? Review the Teaching Activity
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY
Plotting on the Product Life Cycle Review the Teaching Activity
Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
Interactive Marketing (Trading) Game Review the Teaching Activity
In this activity, students review a video on the rise and fall of Toys R Us and identify the key marketing environmental factors that they failed to adapt to.
Toys R Us Bankruptcy: Marketing Environmental Factors Review the Teaching Activity
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
SWOT Analysis (Free Tool) Review the Teaching Activity
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
EXCLUSIVE MEMBER ACTIVITY
From Situational Analysis to Marketing Strategy Review the Teaching Activity
In this exercise, students look at the role of the internal marketing environment when developing a marketing strategy.
The Internal Marketing Environment Review the Teaching Activity
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Walmart and Corporate Social Responsibility Review the Teaching Activity
For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY
Staff Bonuses and Internal Marketing Review the Teaching Activity
In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.
From Bricks and Mortar to Online Retailing Review the Teaching Activity