Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
The student task is to review a list of potential macro-environmental factors that may impact McDonald’s and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.
This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.
A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.
This activity addresses the trend of anti-consumerism and provides a brief profile of an anti-consumer. Students discuss the change in consumer behavior and its resultant impact on marketing activities.
In this exercise, students will be presented with a mix of target markets and multiple target audiences for a new social initiative. It is a helpful activity for clarifying the difference between target markets and audiences. And it is very flexible, as it can be run as a case study discussion, as a marketing debate, or even a student role-play.
EXCLUSIVE ACTIVITY FOR MEMBERS
In April 2023, superstore Bed Bath & Beyond filed for bankruptcy, following several years of misalignments to the changing environment. Many factors contributed to their demise – but was poor marketing mainly to blame?
While many of your students are studying marketing with the intention of being a CMO, the marketing career landscape is changing and they might end up becoming a Chief Customer Officer (CCO) instead.