Introductory Concepts Archives - Great Ideas for Teaching Marketing

Creative Communication and Sales and Promotion Orientation

Consumer Behavior, Digital Marketing, Free Activities, Introductory Concepts, Marketing Environment, Marketing Mix, Promotion, video

This activity examines the Crocker Bank “We’ve Only Just Begun” campaign from the 1970s. It is considered a TV advertising CLASSIC and was a breakthrough in understanding of powerfully tapping into customer emotions. BUT… the campaign did not align with the bank’s strategy, highlighting one of the challenges of being a marketer is the sales and promotion era. Also a great activity to discuss emotions and storytelling.

Creative Communication and Sales and Promotion Orientation Review the Teaching Activity

Marketing Definitions Challenge Game

Games and Quizzes, Introductory Concepts, Marketing Mix, Member Activities

In this activity, students will test their knowledge of marketing concepts by evaluating two definitions for each term: one correct, and one incorrect. Their challenge is to identify the accurate definition. Escalating points are awarded to create an exciting in-class game.

Marketing Definitions Challenge Game Review the Teaching Activity

The Evolution of Marketing Eras

Introductory Concepts, Member Activities, Strategy and Plans

Students will review the evolution of marketing over time and perhaps answer why there are different perceptions of ‘what is marketing?’ across various organizations. A good introduction to the array of the marketing eras.

The Evolution of Marketing Eras Review the Teaching Activity

Emerging Marketing Eras

Digital Marketing, Ethics, Introductory Concepts, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.

Emerging Marketing Eras Review the Teaching Activity

Mini Challenging Marketing Connections Puzzle Game

Free Activities, Games and Quizzes, Introductory Concepts

This is a 2nd mini version of the Marketing Connections Puzzle Game, where students are presented with four mini puzzles. A great activity for reinforcing marketing definitions in a fun way.

Mini Challenging Marketing Connections Puzzle Game Review the Teaching Activity

Tapping into Customer Value

Consumer Behavior, Ethics, Introductory Concepts, Member Activities, Segmentation and Positioning

This activity involves analyzing market segments for Greenhills Shoes, a sustainable footwear company. Students will identify how to expand the brand without compromising its eco-friendly values, focusing on understanding brand positioning and the importance of sustainability in marketing.

Tapping into Customer Value Review the Teaching Activity

Can a CFO Run Marketing?

Discussion Exercises, Ethics, Free Activities, Introductory Concepts

In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today’s data-driven business world. This is a great activity for students to think about their career from a strategic perspective.

Can a CFO Run Marketing? Review the Teaching Activity

Understanding the Role of Marketing

Definitions, Introductory Concepts, Member Activities

In this activity, students review 20 statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. It is designed for students later on in their marketing students. Ideal for class discussions and debates.

Understanding the Role of Marketing Review the Teaching Activity

Difference Between Features, Functions, and Benefits

Introductory Concepts, Member Activities, Products and Brands

As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.

Difference Between Features, Functions, and Benefits Review the Teaching Activity

Fun Rebus Puzzles for Marketing Students (Part 2)

Discussion Exercises, Free Activities, Games and Quizzes, Introductory Concepts

This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.

Fun Rebus Puzzles for Marketing Students (Part 2) Review the Teaching Activity