In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.
Types of Business Buying Decisions Review the Teaching Activity
This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
Price-Place Marketing Sim Game Review the Teaching Activity
Here is a great learning game to play with your marketing and business students. It is provided free and is highly engaging.
Interactive Marketing (Trading) Game Review the Teaching Activity
This brief case for a car manufacturer, explores possible expansion through franchising methods.
To Grow or Not? – Using Franchising Review the Teaching Activity
Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
Franchisor and Franchisee Relationships Review the Teaching Activity
In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm’s marketing goals.
Salespeople Incentive Schemes Review the Teaching Activity
The task is to identify what particular things would you do/learn in order to be ready as a salesperson and to “hit the road” in a few week’s time.
What is the Role of a Salesperson? Review the Teaching Activity
In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for two different firms, with differing promotional objectives.
Using Trade Promotions Review the Teaching Activity
A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the retailer. The student task is to determine whether the retailer is likely to run/support the sales promotion.
Will the Retailer Support the Sales Promotion? Review the Teaching Activity
Firms may use a variety of sales promotion tools to help them increase short-term sales. Students choose from a list of possible tools and identify which one/s would be most appropriate.
Which Sales Promotion Tool? Review the Teaching Activity