Even More Teaching Activities
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
Selecting the Message Appeal
The message appeal also plays a part in communicating the overall positioning for the brand/product. In this activity, students need to select the most appropriate type of 'appeal' (refer list below) for each challenge listed. EXCLUSIVE MEMBER ACTIVITY
A Real Increase in Profitability?
This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years. But they have focused on a short-term, not long-term, basis and students need to determine what impact this may have? EXCLUSIVE MEMBER ACTIVITY
Self-Concept and Purchases
The task is this activity is to see if your students can describe the three consumers' personality and lifestyle simply based upon their grocery purchases.