Even More Teaching Activities
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
A Tough New Product Decision
Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation - if you were the CEO, would you have made the same decision?
Understanding Test Marketing
In this video-based activity, students will review a five-minute video highlighting different approaches to market testing, and then address various questions on the video and the new product process.
Impact of Management Values on Strategy
The student task is to identify whether the management style of the CEO would influence the firm's decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.