Even More Teaching Activities
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix - with a particular focus on logistics. EXCLUSIVE MEMBER ACTIVITY
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn't it? Well, perhaps not?
In this activity, students review a managers meeting where they outline the various advantages and limitations of different segmentation bases for the purposes of selecting target markets. It is helpful exercise to help students understand the key differences between main bases and how they can impact the target market selection.