Even More Teaching Activities
When to Buy a Franchise?
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise. EXCLUSIVE MEMBER ACTIVITY
Tapping into Consumer Motivations
What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is often helpful to look beyond the obvious and uncover the real reasons for consumer actions. EXCLUSIVE ACTIVITY FOR MEMBERS
Working with Brand Personality
In this exercise, students describe well-known brands in terms of their brand personality. A list of personality traits and descriptors are provided. In addition, the activity explores the role of brand personality versus more tangible brand metrics.
Choose the Best Strategy
This student task is to evaluate a bank's strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.