Even More Teaching Activities
Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
Improving the New Product Process
In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
Does Marketing Have the Lead?
In this activity students identify the role and influence of marketing in various key projects for a company. It is a helpful exercise for students to understand the breadth and extent of how marketing impacts a company overall. Also a helpful activity for introducing the concept of internal marketing.
Responding to Competitor Pricing
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices - how will they respond? EXCLUSIVE MEMBER ACTIVITY