Market Segmentation Multiple Choice Questions
12 multiple choice questions covering the topics of market segmentation, targeting, and positioning.
Market Segmentation Multiple Choice Questions Review the Teaching Activity
Quick Bite (up to 15 min)
Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
Integrated Marketing Communication Definitions Review the Teaching Activity
How to Position a New Product
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
How to Position a New Product Review the Teaching Activity
The Value of Brand Persona Names
Students are provided with a name of a brand persona and assess what information about the segment is provided by the name itself. A helpful exercise for understanding segments and personas.
The Value of Brand Persona Names Review the Teaching Activity
Types of Business Buying Decisions
In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.
Types of Business Buying Decisions Review the Teaching Activity
Components of Brand Value
In this activity, students explore what makes up a strong brand and how a brand is developed – getting beyond simple brand awareness.
Components of Brand Value Review the Teaching Activity
What are Product Attributes?
This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?
What are Product Attributes? Review the Teaching Activity
Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
Do We Use the 4Ps or the 7Ps? Review the Teaching Activity
Which Type of Retailer?
In this activity, students simply match the definition to the type of retailer. A quick test knowledge worksheet for retailing.
Which Type of Retailer? Review the Teaching Activity
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments.
Using Pricing Adjustments Review the Teaching Activity