Even More Teaching Activities
Different Firms – Different Research?
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it. EXCLUSIVE MEMBER ACTIVITY
Market Segmentation Multiple Choice Questions
12 multiple choice questions covering the topics of market segmentation, targeting, and positioning. EXCLUSIVE ACTIVITY FOR MEMBERS
Identify the Steps in the New Product Process
In this activity, students match the key step in the new product process to its appropriate definition, to confirm their broad understand of the NPD process. EXCLUSIVE ACTIVITY FOR MEMBERS
Interpreting Research Results (Concept Test for a New Product)
This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?