Even More Teaching Activities
Developing a CRM Strategy
In this activity, students act as consultants for a music festival, with their task being to develop a strategy to…
Positioning Our New Product
In this exercise, students are presented with alternative positioning slogans for a smart phone firm - which one would they…
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart's customer/marketing offerings are made possible due to…
Role of Marketing
In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a…
Interpreting Brand Image Survey Results
This activity highlights the top level results from an attitudes/image market research study, comparing four different fast food chains. The…
Is Marketing a Challenging Career?
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for…
