Even More Teaching Activities
How Positioning Slogans Communicate
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Speed of New Product Adoption
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.