Designing the Retail Strategy
The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed to get students going a littler deeper.
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Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
When to Buy a Franchise?
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
Which Store to Franchise?
In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
Should We Use a Wholesaler?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Selecting Distribution Channels
Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.
Which Channel Would You Choose?
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
