Designing the Retail Strategy
The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed to get students going a littler deeper.
The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed to get students going a littler deeper.
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?