Even More Teaching Activities
Ethical Advertising? Tommy Hilfiger Brand Launch
This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy - did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.
Does Society Need Marketing?
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing? EXCLUSIVE MEMBER ACTIVITY