Cracker Barrel’s bold 2025 logo redesign sparked a wave of backlash, investor concern, and a rapid return to its traditional “Old Timer.” This case study explores what happens when heritage branding collides with modernization. Perfect for sparking student discussion about brand ownership, nostalgia, and the risks of rebranding.
Cracker Barrel Logo Change Case Study Review the Teaching Activity
In this case study, students discover how the now global retailer T.J. Maxx transformed off-price retailing into an engaging treasure hunt experience. This case provides students with practical insights into strategic branding, consumer behavior, and supply chain innovation – all within the evolving dynamics of retail in today’s landscape. The written case study is supported by a 10 minute detailed case study video.
The Success of T.J. Maxx Case Study Review the Teaching Activity
This case study examines Old Spice’s classic 2010 brand repositioning, in which the long-established men’s grooming brand released a video ad titled ‘The Man Your Man Could Smell Like.’ The commercial quickly became a pop-culture phenomenon, not only boosting Old Spice’s sales and market share but also redefining how companies could successfully reposition a well-established (and even dated) brand.
Classic Case Study: Old Spice Brand Repositioning Review the Teaching Activity
Another experiment task designed to engage your students with a series of interactive pricing trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for pricing decisions to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.
In-Class Experiments: Pricing Review the Teaching Activity
This activity examines the Crocker Bank “We’ve Only Just Begun” campaign from the 1970s. It is considered a TV advertising CLASSIC and was a breakthrough in understanding of powerfully tapping into customer emotions. BUT… the campaign did not align with the bank’s strategy, highlighting one of the challenges of being a marketer is the sales and promotion era. Also a great activity to discuss emotions and storytelling.
Creative Communication and Sales and Promotion Orientation Review the Teaching Activity
This classic case study – the “Run Like a Girl” campaign – provides students with insights into how authentic storytelling and social advocacy can transform brand communication. They will explore how brands can successfully shift from product-focused messaging to engaging with social issues by using authentic storytelling.
Classic Case Study: Run Like a Girl Review the Teaching Activity
This Walmart case study offers students a real-world example of cost leadership and successful retail strategy. By reviewing its Everyday Low Pricing, economies of scale, and efficient logistics management, students will gain insights into this competitive strategy. A great exercise for delving into the reasons for Walmart’s dominance in a highly competitive market sector.
The Success of Walmart Case Study Review the Teaching Activity
This is a MINI case study version of the Classic Case Study Run Like a Girl campaign, also available on Great Ideas. This one is more suitable for shorter in-class use and focuses more on the marketing and brand aspects of the campaign.
Run Like a Girl Mini Case Study Review the Teaching Activity
This task is designed to engage your students with a series of interactive sales promotion trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for sales promotion to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.
In-Class Experiments: Sales Promotions Review the Teaching Activity
This Starbucks case study focuses on their longstanding “third place” concept, which has been a key component of their success and differentiation. However, your students will need to assess whether this “third place” offering remains a viable strategy in today’s marketing environment, considering trends like remote work, increased competition, cost of living concerns, and shifting consumer expectations.
Starbucks Third Place Positioning – Still Relevant? Review the Teaching Activity