Even More Teaching Activities
Time for a New Positioning Slogan?
This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members…
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they…
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE…
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they…
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The…
Selecting the Message Source
There are a number of other options for the 'source' of the firm's promotional messages. The student task in this…
