Even More Teaching Activities
Buying Media
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console. EXCLUSIVE MEMBER ACTIVITY
Target Market Assessment
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market. EXCLUSIVE ACTIVITY FOR MEMBERS
Managing Salespeople
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices? EXCLUSIVE MEMBER ACTIVITY
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description. EXCLUSIVE MEMBER ACTIVITY