Introductory

Does Physical Evidence Matter?

In this exercise, students are presented with 10 trade-offs between two firms – with their only difference being physical evidence. It is designed for students to understand that physical evidence has a significant impact on consumer perceptions and their choice of a suitable offering. A fun exercise for marketing students of all levels.

Does Physical Evidence Matter? Review the Teaching Activity

Marketing Connections Puzzle Game

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. In this activity, students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

Marketing Connections Puzzle Game Review the Teaching Activity

Challenging Marketing Connections Puzzle Game

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. This is the SECOND activity in this series, and is a little tougher. Students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

Challenging Marketing Connections Puzzle Game Review the Teaching Activity

Mystery Flavors: New-Product or Sales Promotion?

Many snack and beverage brands now introduce short-term mystery flavors of their products which are often tied to contests and social media engagement. This mini case looks at “What The Fanta” and asks students what the brand is trying to achieve, brand risk, and whether it is a new product or simply a sales promotion campaign?

Mystery Flavors: New-Product or Sales Promotion? Review the Teaching Activity

Do We Need Qualitative or Quantitative Marketing Research?

In this task, students are presented with five different marketing problems for businesses operating in various industries. Students need to identify whether the firm would be best informed by using qualitative or quantitative marketing research. This is an ideal exercise to help understand how different types of research tools can deliver different information.

Do We Need Qualitative or Quantitative Marketing Research? Review the Teaching Activity

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