Which B2B Segmentation Base?
In this B2B market segmentation exercise, students will identify the bases that companies are using to segment their business markets.
Which B2B Segmentation Base? Review the Teaching Activity
Individual
Understanding the Role of Marketing
In this activity, students review 20 statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. It is designed for students later on in their marketing students. Ideal for class discussions and debates.
Understanding the Role of Marketing Review the Teaching Activity
Product and Price Multiple Choice Revision Questions
Around 60 multiple choice questions on the product mix and the pricing mix – ideal for student revision and setting quizzes.
Product and Price Multiple Choice Revision Questions Review the Teaching Activity
Choosing the Best Growth Strategy
Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Choosing the Best Growth Strategy Review the Teaching Activity
Difference Between Features, Functions, and Benefits
As we know, product attributes are the characteristics and qualities of a product, which can be either being tangible or intangible. Students work through sets of product features and benefits to sort out which is which.
Difference Between Features, Functions, and Benefits Review the Teaching Activity
Place and Promotion Multiple Choice Revision Questions
Over 70 multiple choice questions on the place mix and the promotional mix – ideal for student revision and setting quizzes.
Place and Promotion Multiple Choice Revision Questions Review the Teaching Activity
Video Series on Customer Lifetime Value
This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.
Video Series on Customer Lifetime Value Review the Teaching Activity
Video Series on Segmentation and Targeting
This is NOT a teaching activity. It is a series of 14 in-depth (5-10 mins) videos on market segmentation and targeting that you can choose from to give your students a deeper understanding of these topics.
Video Series on Segmentation and Targeting Review the Teaching Activity
Calculating Customer Lifetime Value Exercises
Students are presented with seven CLV calculations to solve for a supermarket. They start off easy and then get progressively harder. A good exercise to reinforce the dynamics of customer lifetime value and how the calculations work.
Calculating Customer Lifetime Value Exercises Review the Teaching Activity
Key Steps in the Selling Process
In this activity, students are presented with a list of 35 actions that would be undertaken by a professional sales person. Their task is to match the actions to one of the seven steps in the personal selling process.
Key Steps in the Selling Process Review the Teaching Activity