Even More Teaching Activities
Franchisor and Franchisee Relationships
Students review franchising deals - are they ethical or is it a simply a case of 'buyer beware', where the potential franchisee should do their due diligence? EXCLUSIVE MEMBER ACTIVITY
The Marketing Challenge of Anti-Consumerism
This activity addresses the trend of anti-consumerism and provides a brief profile of an anti-consumer. Students discuss the change in consumer behavior and its resultant impact on marketing activities.
Why Use Target Markets
Students need to consider whether a broad marketing approach is suitable or whether this radio station concept would benefit from a more precise target market?
Wispa Chocolate Bar Relaunch
In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.