Topics
direct marketing, definitions
Review the activity below or download the PDF student worksheet
Student Worksheet: Direct Marketing Terms
Student Discussion Activity
Introduction
The terms and jargon of direct marketing are sometimes confusing. In this activity, your task is to simply match the term to its best description.
Various Direct Marketing Terms |
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Direct Marketing |
Loyalty Programs |
Telesales |
Direct Response Advertising |
Database Marketing |
Customer Relationship Management (CRM) |
Inbound telemarketing |
Info-commercial |
Match to the best description below |
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Description |
Direct Marketing Term
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1 |
Any form of advertising (such as TV, press) that allows a consumer to directly deal with the firm(that is, via a phone number, or returning a coupon) |
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2 |
A call center that primarily handles incoming phone calls(either enquires or sales) from customers |
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3 |
An extended commercial (sometimes up to 30 minutes duration) that is often presented with a series of customer testimonials |
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4 |
An overall business approach/strategy designed to build direct person-to-person relationships with key customers |
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5 |
A term that refers to a range of tools including direct mail, telemarketing, and personal selling |
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6 |
Outbound telemarketing, where the firm calls potential customers in an attempt to generate a sale or an appointment |
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7 |
Using a database of customers to identify needs and to improve promotional activities and responses |
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8 |
A structured system designed to reward regular and/or higher purchase customers |
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Related Activities
Evaluating Direct Marketing Results
Direct Mail vs Digital Marketing
