Direct Marketing Terms

Topics

direct marketing, definitions


Review the activity below or download the PDF student worksheet

Student Worksheet: Direct Marketing Terms


Student Discussion Activity

Introduction

The terms and jargon of direct marketing are sometimes confusing. In this activity, your task is to simply match the term to its best description.

Various Direct Marketing Terms
Direct Marketing
Loyalty Programs
Telesales
Direct Response Advertising
Database Marketing
Customer Relationship Management (CRM)
Inbound telemarketing
Info-commercial
Match to the best description below

 

Description

Direct Marketing Term
(From above list)

1
Any form of advertising (such as TV, press) that allows a consumer to directly deal with the firm
(that is, via a phone number, or returning a coupon)
2
A call center that primarily handles incoming phone calls
(either enquires or sales) from customers
3
An extended commercial (sometimes up to 30 minutes duration) that is often presented with a series of customer testimonials
4
An overall business approach/strategy designed to build direct person-to-person relationships with key customers
5
A term that refers to a range of tools including direct mail, telemarketing, and personal selling
6
Outbound telemarketing, where the firm calls potential customers in an attempt to generate a sale or an appointment
7
Using a database of customers to identify needs and to improve promotional activities and responses
8
A structured system designed to reward regular  and/or higher purchase customers

 

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