Even More Teaching Activities
Positioning Our New Product
In this exercise, students are presented with alternative positioning slogans for a smart phone firm - which one would they…
IMC Tools: 360 Marketing
The student activity is based around a video for a brand of healthy drinks called "neuro". The video shows the…
Designing a Product’s Augmentation
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for…
Who is an Innovator?
For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then…
McDonald’s Sponsorships
Is it ethical that McDonald’s uses sponsorships in order to create positive view of the company by doing good things…
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can…